At MAQS Automotive Day 2025, our CEO Jessica Öhrblad was invited to speak about an issue that sits quietly in the background of most supply chains: transport inefficiency. It doesn’t grab headlines, but it affects costs, emissions, resilience – and the future capacity of our roads.

Transport is essential, yet overlooked

Transport is the backbone of every industry. It moves goods, parts, and people, and enables the way we live in modern society. Yet despite its importance, transport is often overlooked in strategy and sustainability conversations. Behind the scenes, the system is highly fragmented: many actors, different digital maturity levels, multiple handovers, subcontracting layers, and limited visibility. In practice, this means:

• Companies often don’t know who actually moves their goods
• Requirements from transport buyers risk getting diluted or lost between layers of suppliers.
• Data cannot flow freely, so many decisions rely on assumptions rather than data
• Half-empty vehicles move across Europe every day

This fragmentation creates both waste and risk — operational, financial, and environmental.

The uncomfortable truth: transport is “cheap”, but emissions are not

As Jessica highlighted in her presentation: transport is often too cheap to care — but too important to ignore.

Even though transport costs vary by product type, industry, geography and transport mode, a common pattern appears across many sectors:

• Transport costs typically account for only 3–5% of a product’s value
• But transport emissions can represent 30–40% of its total footprint

And demand is rising — fast

Global freight movement is expected to double in the next 25 years. Electrification is crucial, but it won’t solve the core issue: half-empty trucks are still half-empty, regardless of what powers them.

With rising demand and limited infrastructure, we simply won’t meet climate targets or keep roads flowing unless we use the system more intelligently.

The opportunity: trusted, real-time data sharing

This is where Logivity comes in. Our role is to turn fragmented transport data into something useful – transport data you can trust, compare, act on, and use to make real decisions.

Digitalisation is the accelerator: secure data-sharing, connectivity standards, blockchain for integrity, and AI-driven insights are not isolated trends. They are the tools we use to turn a fragmented system into a transparent, collaborative one.

Jessica summed up the value in three areas:

1. Trusted data with integrity
   Verified, source-based data reduces guesswork and builds confidence between actors.
2. Integrated optimization
   Cost, emissions, and service levels belong together — not as separate projects that disappear when budgets tighten.
3. Collaboration across the chain
   Real efficiency comes when shippers, carriers, and suppliers see the same information and can act on it.

When companies can share reliable, real-time data, fragmentation becomes an opportunity: hidden capacity appears, decisions improve, and the system works better for everyone.

The mindset shift: sustainability that lasts

Jessica often speaks about “sustainable sustainability” — the idea that climate action must stand on its own legs. Not as a reporting exercise, not as a side project, but as part of daily operational business decisions.

That only happens when sustainability and efficiency move in the same direction.
When every gram of CO₂ saved also represents less waste, fuller vehicles, fewer empty miles, and better use of resources.

Logivity aims to be a catalyst for that shift — helping the industry unlock capacity, reduce emissions, and build a system that works better for both business and society.

Let’s unlock this opportunity together.
If you’re curious about what this looks like in practice, we’re always happy to continue the conversation here or on LinkedIn.